Contact The Social Times for event and ticket information.
Monday, October 05, 2009 from 8:00 AM - 6:30 PM (ET)
Social Ad Summit by Social Times
Social Ad Summit is a full day conference held in NYC focusing on strategic issues driving the growth of advertising on social networks. We will seek answers to important questions that media buyers, brands and social technology executives face on a daily basis. We will also work to define how these parties can work together to develop more mutually beneficial relationships which help drive the industry forward. You can also learn more about the event, beyond what is provided below on the Social Ad Summit website.
Please note that we do not offer refunds on tickets sold. If you would like to transfer the tickets to another name please contact us at socialadsummit@gmail.com
We also offer a reducded hotel rate with the
270 West 43rd Street. New York, NY 10036
: http://www.starwoodmeeting.com/Book/socialadsummit
Over the next few weeks we will be announcing speakers who will attend this conference. We are currently in the process of lining up approximately 35 speakers. We will call on our network of thought-leaders, executives and friends to bring top tier speakers and topics. Additionally, we are welcome to reviewing submissions for speaking opportunities. Please send all requests to socialadsummit@gmail.com.
We will be discussing important topics with the select group of attendees and speakers. Here is our current agenda:
Monday October 5, 2009
8:00 am - 6:30 pm - Full day conference at New World Stages
8:00am - 4:00pm
Registration
8:00am - 9:00am
Continental Breakfast
8:45am - 9:00am
The State of Social Advertising
Introduction by Nick O’Neill about the current social advertising/social marketing economy.
9:00am - 9:45am
“Mad Men” Of The Web
A conversation with some of the largest social web publishers about
differentiating yourself in a sea of content. Are large publishers the
new “Mad Men”? Is virtual currency the best monetization model or are
new forms of social marketing programs the best way? What’s the
difference in offerings between platform owners and platform developers?
9:45am - 9:55am
Social Times 10 Case Study
Ian Schafer, the CEO & Founder of Deep Focus will present the "Mad Men Yourself" campaign which was completed on behalf of AMC for this year's season of Mad Men.
9:55am - 10:05am
Social Times 25 Case Study
Brendan McGeever, CP Strategic Accounts at Context Optional, will speak about the Target "Bullsey Gives" program.
10:05am - 10:45am
How Marketing Changes in an Open Conversation
Marketers are being forced to adapt to a new environment in which brand messages are open conversations with existing and potential clients. Brian Morrissey interviews a panel of brand managers and agencies to talk about how they are adjusting to this new environment.
10:45am - 11:15am
Break
11:15am - 12:05pm
Mobile Money, Mobile Problems
The social mobile space is booming with the rapid growth of the iPhone
platform and competing platforms like Android. In this session we will
be discussing the marketing opportunities in the mobile space, and how
this compares to other locations like social networks and social
applications.
12:05pm - 1:30pm
Lunch
1:30pm - 1:40pm
Social Times 10 Case Study
Tim O'Shaughnessy, CEO & Co-Founder of LivingSocial, will speak about the marketing program they completed for TNT's program, "Saving Grace".
1:50pm - 2:30pm
Playing For Real Money
Social games have been leading the charge on social platforms. Over 50
percent of the top applications on Facebook and other platforms are
social games and so far games have proven to be the most lucrative
applications. This panel will explore the challenges of monetizing
games and what opportunities exist for brands within games.
2:30pm - 2:40pm
Facebook Fan Page Success: Superpowered Fan Growth
Rahim Fazal, CEO & Co-Founder of Involver, will discuss how Us Weekly profited from earned media by growing its fan page from 2,700 fans to over 200,000 fans in 2 months.
2:40pm - 2:50pm
Social Times 10 Case Study
Carrie Kerpen, Co-Founder of theKbuzz, will discuss the Tweetsgiving campaign completed for the non-profit: Epic Change.
2:50pm - 3:15pm
Break
3:15pm - 4:05pm
How to Turn Monopoly Money Into Gold
With the rise of virtual worlds and MMOs on social platforms, virtual
currencies have become a large component of the advertising space.
Whether it’s offer-based solutions or sponsored virtual gifts, there is
real money being made in virtual economies and this session will dive
into the details.
4:10pm - 5:00pm
Show Me The Money! Measuring Social Media ROI
Brands are spending $50k - $500k on ads and applications within social
networks. With these new advertising investments, what’s the ROI and
how are we measuring it? This session will explore creative campaigns
that have been executed and will speak with the brands to find out what
returns they’ve been getting.
5:00pm - 5:30pm
Jimmy Wales Keynote
Topic to be announced
5:30pm - 6:30 pm
Networking reception with open bar
If you have any questions, comments, suggestions or anything else, please contact us viasocialadsummit@gmail.com.
Founded by Nick O'Neill, The Social Times is a digital media company focused on leveraging social technology to build social capital. We serve as a centralized location to discover news and interact with others in the community, while furthering awareness of the products and companies that shape the social web.
The Social Times is more than just a blog. Our events, mixers and conferences take place all around the country, with an online presence linking all physical events back to the website. We update our sites (AllFacebook.com & SocialTimes.com) daily with breaking news and videos, and serve as a hub linking our users to all types of media pertaining to the social web.
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